Since the early 2000s, social media has been a part of our everyday lives because it allows us to instantly connect with family and friends all over the world. Social media has also become a major marketing tool for businesses because it allows businesses to reach a larger demographic much cheaper than they would using traditional marketing tools. As with most things, social media has vastly expanded since its early years and there are multiple social media platforms being used today.
With so many social media platforms to choose from, finding the right one for you might be difficult, but My Voucher Codes conducted a survey, showing what the most popular social media platforms are.
In 2014, Google was the biggest player when it came to social media. At the time, the company had an estimated value of $382 billion. Today, Google is worth an estimated $525 billion.
Facebook came in second in 2014 with an estimated value of $190 billion. Today, the social media giant is worth an estimated $314.8 billion.
Twitter was the third leading social media platform with an estimated worth of $49 billion in 2014. Today, the company is worth $32.9 billion.
Yahoo was the largest online search engine in the 90s, but it lost its market share in the online search niche to Google, and was worth an estimated $35 billion in 2014, Today, Yahoo is worth an estimated $35.5 billion.
In 2014, LinkedIn was the fifth largest social media platform and was worth $75 billion. Today, the company’s net worth is $15.8 billion.
The fact that Facebook acquired Instagram and WhatsApp also helped increase their number of users and the company’s net worth.
Yahoo, which is rumored to being bought out at the moment, never capitalized on their dominance in the field, and the recent breaches to their users’ personal information hasn’t helped the company’s cause. Unless the company makes some drastic changes, it is difficult to imagine Yahoo getting back to the top of the social media heap anytime soon.
Despite companies like Google and Facebook dominating the social media landscape, other social media platforms like Snapchat are expected to continue growing, and will soon be competing with the old guard for social media dominance.
Want to know more about who owns social media?