As soon as you take up the opportunity to take your business online, you also need to work on your virtual shop’s optimization.
In simple words, the optimization of online entities refers to modifying and undertaking the practices that improve their exposure before the right audience.
As simple as it may sound, not all and every practice brings about the same returns for your business. For instance, keyword optimization of your website may prove to be less effective if, there are no backlinks for your website. However, the impact may be far-reaching if you can choose the keywords appropriately and invite natural backlinks.
In general, optimizing your website requires a lot more than simply including keywords and securing backlinks. In this article, you shall find some of the most promising strategies to improve your organic traffic to your website
Optimize Your Pages For Bots First
The very first thing that all website need, is indeed the content. However, content needs to be in accordance with the market demands. For instance, if your audience is interested in learning how you manufacture your products, then you must educate them. After all, the user is the king and the content is the king’s reward.
However, for your users to be able to learn about your brand, they’d first need to be able to find you online. Merely identifying the keywords and stuffing them into your content may not suffice. Google and most of the other prominent search engines make use of more than 150 signals to improve your website’s ranking in SERPs. Several of these signals now consider the context behind the keywords and not just the search terms. It allows the search engines to reward the websites that really intend to help their audience and not just gain traffic.
So, you need to optimize your content for the search engine even before you optimize it for your audience. Consider what content is performing better and what’s not. Of course, when your website ranks better in SERPs, it can expect higher organic traffic.
Exclude Bot Traffic From Analytics
If you’ve been witnessing stellar traffic in your analytics, but in actual you believe it to be lower, it is best to check if you’ve excluded bot traffic. Bot traffic can bring inflation to your organic traffic metrics. In the settings of your analytics tool, you must uncheck the bot traffic, to include only the traffic from organic search results or maybe from referral links.
Often, going through an inflated traffic figure can make you believe that you already have great traffic on your website. Thinking about what else might go wrong, if the traffic isn’t converting, you may perhaps end up making changes that are not necessary. For instance, you may revamp your content believing that the traffic isn’t converting when in reality the conversion might just be appropriate as per your actual traffic.
This is something very common and takes a heavy toll on webmasters’ efforts. So, instead of trying to optimize for the conversion right away, you must first ensure that the rate you’ve calculated is accurate.
Include Redirects Into Your Website Design
If you’ve recently changed your web hosting, or say shifted your entire website to a new server, you may need to put up a redirect sign. A dip in organic traffic during the redirect is a common incident. In fact, lower traffic may be experienced up to a few weeks after redirection.
Most of the web-designers would already put up a redirect when any such need may arise. Now, the need to put up a redirect is not for the end-user. But perhaps, putting up redirect notice helps search engines to understand that the website is updating and soon new and fresh content will be available for the users.
Likewise, updating the content is necessary for keeping up with the competition to gain higher positions in SERPs. You can explore more here about how your web-designer can help with putting up the redirect notice. You may be surprised to know that putting up redirect notice actually effects your ranking in SERPs very little. In other words, your website’s rank may neither improve nor worsen during the redirect, unless or until you make any other changes.
Check Your Markup Schema Regularly
It might seem like a one-time project, but in reality, it is not. In fact, when you update your content, whether you revise a page or create a new one, the code may also change along. Schema markups help identify the responses from the users and also assist the crawlers to show up your website for relevant search terms.
Notably, the code or the markup helps the search engines rank your website for user intent behind the search. In other words, when a user enters a search query, regardless of whether the keywords are in your content or not, your website may still appear in the results. The reason being search engines consider your content based on the snippets you include in your HTML language.
Therefore, you must keep a close check on markup schemas and modify them from time to time.
Avoid URL Confusion For Same Keywords
Lastly, if you’re optimizing two or more pages for the same keywords, you may unknowingly create similar URLs for the pages. Consider the following example,
Now, if you may notice, both the URLs are similar and include similar keywords. This would make your pages compete against each other for the same search terms. In the end, you may end up losing a huge chunk of organic traffic.
So, you must use your analytics tools when optimizing several pages for the same keywords. It would not only help you save your webpages from competing against each other but also, help rank for new keywords.
Improving on organic traffic is easier said than done. You must not forget that the online market place is a highly versatile dominion. Subsequently, you need to be consistent with your efforts if you really wish to improve your organic traffic.