With the advancement of technology, almost everything is available over the internet. Whether you want to buy a suit/dress or property, you can do that easily using your smartphone or pc. In fact, that’s the reason why there has been significant growth in the e-commerce market in the past few years.
Hang on! If you have any doubts regarding the above statement, you should learn about a few statistics about e-commerce.
Facts about online stores:
- There are approximately 7.1 million online retail shops in the world.
- In 2018, 1.9 billion made online purchases amounting to 2.8 trillion dollars.
- More than 50% of the people prefer to shop over the internet.
- Due to covid-19, there was an increase of 22% in online shopping, especially grocery shopping.
However, the burning question is- what is the reason behind this impressive growth? How are online stores conquering the digital world? In our opinion, your answer to these questions is using search engine optimization.
But, SEO is used by several websites (magazines, news portals, blogging, social media, business, portfolio, eCommerce, etcetera). So, why among all these sites, only e-commerce seems to be staying at the top?
The reason is, these sites/shops have included few tactics in their SEO. To know what these are, scroll down.
The ultimate aim of every e-commerce site is to get more clicks. Why? Because more clicks are equal to more sales. Hence, they need to be very particular about the keywords. They need to understand what a customer will search for on their site.
For instance: if a girl is looking for a dress, she’ll search about the dress using keywords like ‘floral dress,’ ‘dress in red color,’ or ‘Ariana Grande dress in Grammy.’ So they need to make the website optimized with such keywords. They research the easy to rank keywords on the search engines and those with high search volume.
As search engines are working on improving the user experience, they are focusing on local SEO. That’s why online shops are focusing on dominating the local search results with the help of white label SEO companies. As these companies/agencies stay updated with the latest trends, they help drive the local organic traffic to the web pages. It also helps the stores in gaining recognition in their locality.
The search engine crawler, identify the webpages using the links. Thus the process of link building for e-commerce SEO plays a significant role in enhancing web traffic. High backlinks result in more domain authority that eventually leads to the high ranking of the webpage.
Yes! It is indeed time-consuming as one needs to deal with different bloggers and influencers. However, the result of all these efforts is indeed fruitful.
To sum it all up!
To conquer the digital world, entrepreneurs need to improve their SEO. They can do it with the help of the above-written techniques. However, one thing to keep in mind is that the customers will stay connected with an eCommerce website only when high-quality products are provided.