Want to take your online business to the next level? Well, assuming you have an excellent SEO, wise words, and brilliant design in place, you might be thinking what to look at next. So, in this guide, we’re going to reveal four simple marketing ideas that can help your online business grow. Check them out and let us know what you think!

Optimize for mobile

First of all, does your website have the reach it deserves? If you aren’t optimized for mobile devices, you are missing out in a big way. Mobile accounts for more than half of all searches on the likes of Google and Bing, so the figures are stark if you are stuck in the past. If you want to make more sales, attract more visitors, and keep them on the page, then optimize your website for smartphones and tablets.

Stop wasting time on social media

Can you put a figure on how much business you get from social media? If not, there’s a good chance you are throwing money at something that isn’t working. We can’t say that all social media is a waste of time because it isn’t. But, some platforms will be working better for you than others, so invest more of your time in the things that work, and less on those that don’t. For example, let’s say you have a visual business, like selling artwork online.  A Pinterest or Instagram account might bring you more trade than Twitter because they are much more visual platforms. Make sure you are focusing on the right areas, and you will have more money available to improve what is working.

Build an app

Mobile apps are an increasingly important way for businesses to attract attention. And, with app developers available at affordable prices, it’s so easy for smaller businesses to get involved. But how can an app help your business grow? Well, let’s say you are in the business of selling healthy food, and would like to see an increase in sales. You could create a recipe app, which includes a link to all of the products needed to make a meal. Or, you could release a calorie counter app, which suggests alternatives for unhealthy food. All it takes is a little imagination, and you could have a best seller on your hands if your app helps people or gives them something they need.

Start a podcast

It’s never been easier to start a podcast, and although there is some stiff competition out there, it’s a great way to grow your business. It’s an opportunity for you to make a name for yourself by discussing interesting topics in your industry. You can even think about interviewing experts, who will then share your podcast with their audience. You don’t have to worry about high production levels – a quiet room with reasonable acoustics will work well enough. And, it will show off your knowledge in and help you attract more visitors to your site on a regular basis.

OK, so that’s all we have time for today. We hope you have got something out of this little guide, and it has inspired you to check out some alternative marketing ideas. Let us know how you get on!