When using video production and online distribution within your company, it is helpful to ensure that you’re using the best method available for your individual needs. For example, if you sell a service over a something physical, like a fashion label, you may need to get a little more creative with your video creations. Once you know which application you need to get your head around, you can begin honing your skills and creating brilliant videos. If you’re looking for the best way to incorporate video marketing into your brand, look no further than this handy comparison:
Ease of Use
Given that Instagram has forever been the home of selfies and heavily edited shots of hipster-worthy dinner plates, the switch to video has been a bit of a surprise. If you are already comfortable with the platform and have used it for some time, you will quickly pick up the differences between images and video. To record a video, you need to simply tap the little video button to the right hand side of the capture button. With Vine, video recording can’t really get much more comprehensive: there’s a high chance a primary-school child could make a decent Vine clip.
Aesthetics
If you were looking to go with an artsy, chic look with your brand, your best bet would be to opt for Instagram video. With Instagram video, you can choose from an array of filters that will transform the dullest clip into a mini work of art. The general interface of the application is very similar to that of Vine, but Instagram has been the favourite for most designer types. Having your photographs and videos together on Instagram also makes for more interesting viewing. If you want to completely optimise the aesthetic appeal of your Instagram account, stick to one filter, or even post everything in black and white for a distinctive feature.
Exposure
When all is said and done, the biggest thing to consider when creating videos for online marketing is exposure. It doesn’t matter if you make the coolest clip in the world, it isn’t going to go very far if you don’t put it in the right place and promote it correctly. In terms of popularity with respects to the amount of users, Instagram is thoroughly in the lead with over 150 million, whereas Vine was last said to hit over 40 million. Either way, it is all dependent on the type of clientele that you’re looking to attract with your videos.
From these comparisons, it is quite distinctly clear that we have a winner. Already creating a name for itself a good time ago as a photo-sharing filter application, Instagram has now taken over Vine with its video capabilities. By adding onto an already burgeoning business, Instagram is a strong winner in regards to popularity. However, there is absolutely nothing wrong with going against the grain and being on Vine – even use it to your advantage as a unique selling point.
You can read more about this, making cool videos to use and check out more information at these sites: